Privacy policy

Last updated: February 19, 2025

This Privacy Policy describes how Aligned With Your Purpose (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from alignedwithyourpurpose.net (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions, and other information used for account security purposes.

  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

SMS Marketing and Compliance

Use of Phone Numbers

We collect phone numbers when provided by users for SMS communications. These numbers may be used to send order updates, marketing messages, and cart reminders. By providing your phone number, you consent to receive SMS communications from us. You can opt out of receiving these messages at any time by following the instructions provided in our SMS messages.

SMS Abandoned Cart Tracking

Aligned With Your Purpose's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS. If you prefer not to receive these messages, you may adjust your cookie settings or opt out of SMS communications.

Third-Party Data Sharing

We may share certain categories of personal information with third parties for business purposes as described in this Privacy Policy. However, this excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Location Tracking and Location-Based Services

If our Services include location tracking or location-based services, we collect and use location data for purposes such as order fulfillment, fraud prevention, and marketing. This data may be gathered using IP addresses, device settings, or user-provided location information. If you do not wish to share your location, you may disable location services in your browser or device settings.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

  • Right to Access / Know: You may request access to personal information that we hold about you.

  • Right to Delete: You may request that we delete personal information we maintain about you.

  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

  • Right of Portability: You may request a copy of the personal information we hold about you.

  • Restriction of Processing: You may ask us to stop or restrict our processing of personal information.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may withdraw this consent.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@alignedwithyourpurpose.net